[Responsible-digital-futures] ‘Make it Fair’ campaign

[Suchith Anand]

Dear colleagues


Every UK national newspaper today published the same front page to raise
awareness about the Make it Fair campaign. The ‘Make it Fair’ campaign was
developed to raise awareness among the British public about the existential
threat posed to the creative industries from generative AI models, many of
which scrape creative content from the internet without permission,
acknowledgement, and critically, without payment.


The impact on creative businesses and individuals throughout the country –
who collectively generate over £120 billion a year towards the UK economy –
will be devastating if this continues unchecked, or worse still if the UK
government legitimises this content theft.


Tech giants should not profit from stolen content.


A fair deal for artists and writers isn’t just about making things right,
it is essential for the future of creativity.


More details at  https://newsmediauk.org/make-it-fair/


In 2023, I wrote an Open Letter on the need for UK AI Laws to protect UK
citizens.


Details at
https://www.jiscmail.ac.uk/cgi-bin/wa-jisc.exe?A2=ind2401&L=GIS-UK&O=D&P=21642



The UK Government must regulate the Big Tech to protect democracy, protect
human rights and prevent corruption.


Best wishes


Suchith


Professor Suchith Anand

Professor of Practice in Science Policy | Senior Adviser to Governments and
International Organisations | Scientist | Global Citizen | Science
Diplomacy |  SDG Volunteer and Advocate

https://experts.exeter.ac.uk/43268-suchith-anand

https://ethicaldatainitiative.org
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