<div dir="ltr"><p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">Dear colleagues<br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:15px"><br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">Every UK national newspaper today published the same front page to raise awareness about the Make it Fair campaign. The ‘Make it Fair’ campaign was developed to raise awareness among the British public about the existential threat posed to the creative industries from generative AI models, many of which scrape creative content from the internet without permission, acknowledgement, and critically, without payment.</p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:15px"><br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">The impact on creative businesses and individuals throughout the country – who collectively generate over £120 billion a year towards the UK economy – will be devastating if this continues unchecked, or worse still if the UK government legitimises this content theft.</p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:15px"><br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">Tech giants should not profit from stolen content.</p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:15px"><br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">A fair deal for artists and writers isn’t just about making things right, it is essential for the future of creativity.</p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:15px"><br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">More details at<span class="gmail-Apple-converted-space">  </span><a href="https://newsmediauk.org/make-it-fair/">https://newsmediauk.org/make-it-fair/</a><span class="gmail-Apple-converted-space"> </span></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:15px"><br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">In 2023, I wrote an Open Letter on the need for UK AI Laws to protect UK citizens.<span class="gmail-Apple-converted-space"> </span></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:15px"><br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">Details at <a href="https://www.jiscmail.ac.uk/cgi-bin/wa-jisc.exe?A2=ind2401&L=GIS-UK&O=D&P=21642">https://www.jiscmail.ac.uk/cgi-bin/wa-jisc.exe?A2=ind2401&L=GIS-UK&O=D&P=21642</a> <span class="gmail-Apple-converted-space"> </span></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:15px"><br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">The UK Government must regulate the Big Tech to protect democracy, protect human rights and prevent corruption.</p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:15px"><br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">Best wishes</p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:15px"><br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">Suchith</p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal;min-height:15px"><br></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">Professor Suchith Anand</p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal">Professor of Practice in Science Policy | Senior Adviser to Governments and International Organisations | Scientist | Global Citizen | Science Diplomacy |<span class="gmail-Apple-converted-space">  </span>SDG Volunteer and Advocate</p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal"><span style="text-decoration:underline"><a href="https://experts.exeter.ac.uk/43268-suchith-anand">https://experts.exeter.ac.uk/43268-suchith-anand</a></span></p>
<p style="margin:0px;font-stretch:normal;font-size:13px;line-height:normal;font-family:"Helvetica Neue";font-size-adjust:none;font-kerning:auto;font-variant-alternates:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-east-asian:normal;font-feature-settings:normal"><span style="text-decoration:underline"><a href="https://ethicaldatainitiative.org/">https://ethicaldatainitiative.org</a></span></p>
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