[Public-engagement] What works: Engaging the public through social media

[Madalina Stalniceanu]

Dear all,

You might be interested in the guide that the NCCPE has co-developed with public engagement professionals and researchers from across the UK: 'What works: Engaging the public through social media'<https://www.publicengagement.ac.uk/sites/default/files/publication/what_works_engaging_the_public_through_social_media_november_2018.pdf>

The guide tackles:

*         Why use social media? - this includes a focus on the benefits of engaging via social media

*         Getting started - a useful flow chart for considerations when planning social media engagement

*         Applying quality engagement principles - engagement via social media is the same as any other activity; you need to know your purpose and audience

*         Choosing the right tools - with an ever growing number of platforms, which will work best for you?

*         Making shareable content - want to reach your intended audience? This section will help you to create content that your audience will want to share

*         Evaluation and impact - tips for planning and implementing evaluation of your social media usage

*         Risks and how to manage them - engaging via social media isn't risk free. This section will help you consider the risks and how to mitigate them

*         Resources - this section includes engagement examples, reports, blogs, articles, online resources and guides, crowdsourced from the contributors

*         Top tips - provided by our expert contributors

Please feel free to share the guide with colleagues.

Best wishes,
Madalina

Mădălina Stălniceanu
Policy and Public Affairs Coordinator

Institute for Policy and Engagement
B13 Highfield House
University of Nottingham
University Park
Nottingham, NG7 2RD
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.nottingham.ac.uk/pipermail/public-engagement/attachments/20181122/bf230082/attachment.html>