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<p class="MsoNormal"><span style="color:#002060">Dear all,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#002060">You might be interested in the guide that
</span><span style="color:#002060">the NCCPE has co-developed with public engagement professionals and researchers from across the UK:
<b><a href="https://www.publicengagement.ac.uk/sites/default/files/publication/what_works_engaging_the_public_through_social_media_november_2018.pdf"><span style="color:#002060">‘What works: Engaging the public through social media’</span></a>
</b></span><span style="color:#002060"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#002060">The guide tackles:</span><span style="color:#1F497D"><o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-18.0pt;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol;color:#002060"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#002060">Why use social media?</span></b><span style="color:#002060"> - this includes a focus on the benefits of engaging via social media<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-18.0pt;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol;color:#002060"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#002060">Getting started</span></b><span style="color:#002060"> – a useful flow chart for considerations when planning social media engagement
<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-18.0pt;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol;color:#002060"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#002060">Applying quality engagement principles</span></b><span style="color:#002060"> – engagement via social media is the same as any other activity; you need to know your purpose and audience<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-18.0pt;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol;color:#002060"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#002060">Choosing the right tools</span></b><span style="color:#002060"> – with an ever growing number of platforms, which will work best for you?<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-18.0pt;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol;color:#002060"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#002060">Making shareable content</span></b><span style="color:#002060"> – want to reach your intended audience? This section will help you to create content that your audience will want to share<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-18.0pt;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol;color:#002060"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#002060">Evaluation and impact
</span></b><span style="color:#002060">–<b> </b>tips for planning and implementing evaluation of your social media usage
<b><o:p></o:p></b></span></p>
<p class="MsoListParagraph" style="text-indent:-18.0pt;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol;color:#002060"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#002060">Risks and how to manage them
</span></b><span style="color:#002060">–<b> </b>engaging via social media isn’t risk free. This section will help you consider the risks and how to mitigate them<b><o:p></o:p></b></span></p>
<p class="MsoListParagraph" style="text-indent:-18.0pt;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol;color:#002060"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#002060">Resources </span></b><span style="color:#002060">–<b>
</b>this section includes engagement examples, reports, blogs, articles, online resources and guides, crowdsourced from the contributors<b><o:p></o:p></b></span></p>
<p class="MsoListParagraph" style="text-indent:-18.0pt;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol;color:#002060"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="color:#002060">Top tips</span></b><span style="color:#002060"> – provided by our expert contributors
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#002060">Please feel free to share the guide with colleagues.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#002060">Best wishes,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#002060">Madalina<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#009BBD;mso-fareast-language:EN-GB">Mădălina Stălniceanu<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#131B57;mso-fareast-language:EN-GB">Policy and Public Affairs Coordinator</span></b><span style="font-size:12.0pt;font-family:"Times New Roman",serif;color:#1F497D;mso-fareast-language:EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D;mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#131B57;mso-fareast-language:EN-GB">Institute for Policy and Engagement
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#131B57;mso-fareast-language:EN-GB">B13 Highfield House<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#131B57;mso-fareast-language:EN-GB">University of Nottingham</span><span style="color:#1F497D;mso-fareast-language:EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#131B57;mso-fareast-language:EN-GB">University Park</span><span style="color:#1F497D;mso-fareast-language:EN-GB"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#131B57;mso-fareast-language:EN-GB">Nottingham, NG7 2RD</span><span style="color:#1F497D;mso-fareast-language:EN-GB"><o:p></o:p></span></p>
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