[Xerte] Elearning Authoring Paper
Fred Riley
Fred.Riley at nottingham.ac.uk
Mon Feb 22 12:32:04 GMT 2010
> Quite. The idea that HE is somehow immune from the need for
> faster or cheaper is naïve.
The point is, and this goes back to at least 1992 when I got started in educational technology (as was), that corporate and HE needs are fundamentally different: in brief, companies want training, HE wants education. One is behaviourist, the other cognitive. In the corporate world, CBT (as was) is a way of cutting training budgets and substituting for people; in HE, CAL (as was) is a way of improving the student experience and is complementary to teachers.
In the corporate world, the bottom line is the bottom line - profit or loss. In HE, the bottom line is producing graduates capable of independent meta-thinking in a wide variety of environments. Chalk and cheese.
Fred
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