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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Quite. When Authorware went away, a lot of people were left with an awful lot of proprietary content that didn't work well on the web and was difficult to do anything with to get it into a different format. That should have been a major lesson learned.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal style='margin-left:36.0pt'><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> xerte-bounces@lists.nottingham.ac.uk [mailto:xerte-bounces@lists.nottingham.ac.uk] <b>On Behalf Of </b>Andrew Molloy<br><b>Sent:</b> 10 November 2011 14:15<br><b>To:</b> 'Xerte discussion list'<br><b>Subject:</b> [Xerte] Re: Mobile flash news<o:p></o:p></span></p></div></div><p class=MsoNormal style='margin-left:36.0pt'><o:p> </o:p></p><p class=MsoNormal style='margin-left:36.0pt'><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The separation of data is probably the most important thing. It should become irrelevant which tool you use or what </span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>you’re</span><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'> publishing to. Xerte is obviously a prime example of that ethos. Digital preservation is becoming a really big deal and I think big organizations are starting to realize that too.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>And with the increasing number of platforms and configurations to cater for, not only is it important for the data to be easily accessed and manipulated but also a single form of logic creation and rely on the tool to take care of publishing to those different formats. That Xerte is actionscript based almost doesn’t matter as long as the tool can translate that to Android/iOS etc. I’m seeing the same trend in 3D gaming/simulation with Unity where it’s (almost) create once and “single click” publish to a variety of platforms. In the case of Unity they’re adding an export to Flash! <o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal style='margin-left:36.0pt'><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> xerte-bounces@lists.nottingham.ac.uk [mailto:xerte-bounces@lists.nottingham.ac.uk] <b>On Behalf Of </b>Julian Tenney<br><b>Sent:</b> 10 November 2011 13:35<br><b>To:</b> Xerte discussion list<br><b>Subject:</b> [Xerte] Re: Mobile flash news<o:p></o:p></span></p></div></div><p class=MsoNormal style='margin-left:36.0pt'><span lang=EN-US><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>We need to remember that for Xerte, essentially nothing has changed. Delivering content to desktops is still supported, Flash Player on the desktop is going nowhere and adobe are still actively developing the flash player for desktops. Nothing really changes.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The announcement does put the issue of how to deliver content to mobile devices in the spotlight (it already was), essentially it means we have to treat all devices as we treat iOS where there is, already, no browser based flash player to get content to, so nothing changes as we couldn’t ignore iOS anyway.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>We have a really powerful thing on our side: the separation of the data and the logic in toolkits. Already we are starting to use that data to drive the delivery of the content onto different platforms (mobile xerte) and plan to think about HTML5 as well.<o:p></o:p></span></p><p class=MsoNormal style='margin-left:36.0pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal style='margin-left:72.0pt'><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> <a href="mailto:xerte-bounces@lists.nottingham.ac.uk">xerte-bounces@lists.nottingham.ac.uk</a> [<a href="mailto:xerte-bounces@lists.nottingham.ac.uk">mailto:xerte-bounces@lists.nottingham.ac.uk</a>] <b>On Behalf Of </b>Andrew Molloy<br><b>Sent:</b> 10 November 2011 13:21<br><b>To:</b> 'Xerte discussion list'<br><b>Subject:</b> [Xerte] Re: Mobile flash news<o:p></o:p></span></p></div></div><p class=MsoNormal style='margin-left:72.0pt'><o:p> </o:p></p><p class=MsoNormal style='margin-left:72.0pt'><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>An ad blocker written in HTML 5, or an ad blocker to block adverts for HTML5? ;-)<o:p></o:p></span></p><p class=MsoNormal style='margin-left:72.0pt'><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal style='margin-left:72.0pt'><b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> <a href="mailto:xerte-bounces@lists.nottingham.ac.uk">xerte-bounces@lists.nottingham.ac.uk</a> [<a href="mailto:xerte-bounces@lists.nottingham.ac.uk">mailto:xerte-bounces@lists.nottingham.ac.uk</a>] <b>On Behalf Of </b>Dave Burnett<br><b>Sent:</b> 10 November 2011 12:39<br><b>To:</b> Xerte list<br><b>Subject:</b> [Xerte] Re: Mobile flash news<o:p></o:p></span></p></div></div><p class=MsoNormal style='margin-left:72.0pt'><span lang=EN-US><o:p> </o:p></span></p><div><p class=MsoNormal style='mso-margin-top-alt:0cm;margin-right:0cm;margin-bottom:12.0pt;margin-left:72.0pt'><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'><br>I'm starting work on an HTML5 ad blocker...<o:p></o:p></span></p><div><p class=MsoNormal style='margin-left:72.0pt'><span lang=EN-US style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>> Date: Thu, 10 Nov 2011 10:19:04 +0000<br>> From: <a href="mailto:patrick.lockley@googlemail.com">patrick.lockley@googlemail.com</a><br>> To: <a href="mailto:xerte@lists.nottingham.ac.uk">xerte@lists.nottingham.ac.uk</a><br>> Subject: [Xerte] Mobile flash news<br>> <br>> <a href="http://www.guardian.co.uk/technology/2011/nov/09/adobe-flash-mobile-dead">http://www.guardian.co.uk/technology/2011/nov/09/adobe-flash-mobile-dead</a><br>> <br>> _______________________________________________<br>> Xerte mailing list<br>> <a href="mailto:Xerte@lists.nottingham.ac.uk">Xerte@lists.nottingham.ac.uk</a><br>> <a href="http://lists.nottingham.ac.uk/mailman/listinfo/xerte">http://lists.nottingham.ac.uk/mailman/listinfo/xerte</a><br>> <br>> This message and any attachment are intended solely for the addressee and may contain confidential information. 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